《Raise a toast to the future of Namie Town with the master brewer and toji passionately crafting sake in Fukushima and Yamagata!》
On March 11, it will be 14 years since the Great East Japan Earthquake and Tsunami. We invite you to join us in Namie Town, where we will be hosted by Daisuke Suzuki of Suzuki Sake Brewery, to see, hear, and feel the current state of Namie. Daisuke will share his experiences from the time of the earthquake, discuss the ongoing reconstruction efforts in Namie, and guide us through the “Suzuki Sake Brewery Namie Town,” which resumed operations in 2021. At the time the earthquake struck, we will offer a moment of silence for the victims from Ukedo Fishing Port.
This tour also includes a pottery experience at “Tokichirogama Kiln,” which returned to the Obori district of Namie after a partial lifting of the difficult-to-return zone this year, and visits to Shibaei Suisan, an early business to resume operations in Namie. During the social gathering, we will toast to the future with sake from Suzuki Sake Brewery. Come and feel the spirit of Namie Town as it overcomes hardships and moves forward into the future.
<Planning support:YAMAGATA ARCADIA Tourism Bureau>
Namie Town Fukushima
The hometown of Suzuki Sake Brewery, Namie Town in Fukushima Prefecture, is a nature-rich area surrounded by the sea, mountains, and rivers. Since the Great East Japan Earthquake, evacuation orders for parts of the town have finally been lifted, and with the motto “Reviving the Town,” Namie is steadily moving forward step by step.
Tour Price: ¥32,800 – ¥53,800
For details, please see the “Travel Details” at the bottom of the page.
Main Host: Daisuke Suzuki, President of Suzuki Sake Brewery
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Born as the eldest son of Suzuki Sake Brewery, Daisuke’s family brewery was established in the Ukedo district of Namie Town during the Tenpō era of the Edo period. Known as the “closest brewery to the sea in Japan,” their flagship brand “Iwaki Kotobuki” was beloved as a celebratory sake by local fishermen and residents.
![復興の軌跡を辿る〜“甦る”海の男酒!浪江と長井を巡る旅〜](https://autabi.com/wp-content/uploads/2021/02/namie2-1.jpg)
However, the 2011 tsunami destroyed everything, and the subsequent nuclear accident forced them to evacuate Namie. Encouraged by locals to revive Namie’s sake, they resumed brewing in December 2011 by taking over “Toyo Sake Brewery” in Nagai City, Yamagata Prefecture, operating as “Suzuki Sake Brewery in Nagai.” In March 2021, they established a new brewing facility within “Michi-no-Eki Namie,” returning to sake production in their hometown.
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Currently, they are focusing on brewing sake using rice and water from Namie, aiming to support local agriculture, and are also engaged in rice cultivation that reutilizes sake lees as fertilizer.
Tokichirogama Obori Soma Ware Kiln,10th Generation Takashi Kondo
Manabu Kondo is the 10th-generation successor of the traditional craft “Obori Soma Ware.” After the earthquake and nuclear accident in 2011, the family evacuated to Tochigi Prefecture.
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In 2018, they built a new climbing kiln in Iwaki City, restarting as “Tokichirogama Kiln.” In June 2024, after 13 years, they returned to the Obori district of Namie, reopening their workshop and store to continue the tradition in its birthplace.
For more details, click here.
Shibaei Suisan, President: Tsuyoshi Shiba
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With over 100 years of history in Namie Town, Shibaei Suisan is a long-established seafood wholesaler.
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Despite losing all their facilities to the tsunami, they rebuilt a processing plant and store in the Ukedo district, resuming operations in April 2020. Their slogan is “Delivering seafood landed at Ukedo Fishing Port to the whole country!” They collaborate with Daisuke Suzuki to offer sets pairing local fish with sake.
Day 1: Namie Roadside Station (Michi-no-Eki Namie)
![復興の軌跡を辿る〜“甦る”海の男酒!浪江と長井を巡る旅〜](https://autabi.com/wp-content/uploads/2021/02/namie6.jpg)
Opened in August 2020, “Michi-no-Eki Namie” serves as a hub for exchange and information dissemination aimed at the town’s regeneration and reconstruction.
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Inside, the bar and shop “Sake Kura Yui” offers sake tastings, sake-infused soft serve, and meals that pair well with sake.
Obori Soma Ware Kiln Pottery Experience
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At the workshop of “Tokichirogama Kiln,” which reopened in the Obori district in June 2024, Takashi Kondo will introduce the 300-year history of Obori Soma Ware.
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Participants can create small plates or bowls using colorful clay, with finished pieces delivered to your home in 2-3 months.
Suzuki Sake Brewery in Namie Town
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Opened in March 2021 within “Michi-no-Eki Namie,” this facility allows visitors to view the sake brewing process through glass windows.
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The tour includes a special guided visit inside the brewery, led by Daisuke Suzuki.
Shibaei Suisan
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Known for “Joban-mono” seafood, Shibaei Suisan offers fresh and reasonably priced fish. Many tour participants find themselves purchasing seafood in abundance.
Evening Social Gathering
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In the evening, we’ll toast to the future with sake from Suzuki Sake Brewery.
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Local residents will join the gathering, providing an opportunity to interact with those striving for Namie’s revitalization.
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Enjoy Suzuki Sake Brewery’s “Fisherman’s Sake” to your heart’s content.
Day 2: The Great East Japan Earthquake and Nuclear Disaster Memorial Museum
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This museum aims to convey the records and lessons of the unprecedented disaster and the subsequent recovery process, particularly focusing on the nuclear disaster experienced uniquely by Fukushima.
For more details, click here.
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Ohirayama Community Square
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Established on March 11, 2017, at the town-operated Ohirayama Cemetery, this monument serves to console the victims, support the town’s reconstruction, and pass on the lessons of the disaster to future generations.
Remains of the earthquake Namie Town Ukedo Elementary School
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At the time of the disaster, 93 students (including 11 first-graders who had already gone home) were attending Ukedo Elementary School. Thanks to the swift decisions of the faculty and the cooperation of the students, all were able to evacuate safely, earning the school the title of the “Miracle School.”
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As a regional symbol, Ukedo Elementary School has been preserved and maintained as a disaster memorial site. Open to the public since October 2021, it serves as a place to reflect on disaster preparedness and to pass on the lessons of the earthquake to future generations.
For more details, click here.
14:20 Ukedo Fishing Port – Former Site of Suzuki Sake Brewery
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In the evacuation shelters, Daisuke Suzuki often heard requests such as, “Please make hometown sake (Namie’s sake) again.” Inspired by these heartfelt words and a growing desire to let people enjoy their sake once more, his passion for sake brewing, which he had nearly given up on, slowly began to rekindle. Daisuke will explain the situation at the time using photographs and other materials.
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At 14:46 , the time the earthquake struck, a moment of silence will be observed at Ukedo Fishing Port in front of the former Suzuki Sake Brewery.
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【Tour Schedule】
March10(Monday)
Time | Itinerary | Meal |
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Meeting Point Options <Fukushima Station Meeting Plan> 9:50: Meet at JR Fukushima Station Recommended transportation: Tokyo (8:07) → JR Shinkansen Yamabiko No. 127 → Fukushima (9:45) Join Daisuke Suzuki from Suzuki Sake Brewery and other participants from Yamagata, then head to Namie. During the drive, hear stories about the evacuation from Namie during the disaster. Namie Station Meeting Plan 11:20: Meet at JR Namie Station Recommended transportation: Tokyo (7:52) → JR Limited Express Hitachi No. 3 → Namie (11:16) | ||
11:30 | Dialogue with Namie Town Hall officials. Learn about Namie’s path to recovery and its future challenges. | |
12:30 | Visit Michi-no-Eki Namie, which opened on March 11, 2021.Tour the facility and enjoy lunch. | Lunch |
13:30 | Pottery Experience at Obori Soma Ware Kiln Completed in June 2024, the workshop introduces the history of Obori Soma-yaki pottery. Create small plates or bowls using colorful clay balls. | |
15:15 | Tour Suzuki Sake Brewery’s in Namie Located within the Michi-no-Eki Namie: Namie Skills and Livelihood Museum, the brewery was newly established in 2021. | |
16:15 | Visit Shibaei Suisan (Tasting & Shopping). Shibaei Suisan, whose factory, office, and store were completely destroyed in the disaster, rebuilt in Ukedo and reopened in April 2020.Enjoy freshly prepared fish tastings. | |
17:00 | Check-in and rest at Ikoinomura Namie | |
18:30 | Social Gathering. Toast to the future with sake from Suzuki Sake Brewery alongside fellow participants. | Dinner |
21:00 | End of Social Gathering. |
March11(Tuesday)
Time | Itinerary | Meal |
---|---|---|
09:00 | After breakfast, head to the Great East Japan Earthquake and Nuclear Disaster Memorial Museum. | Morning |
09:30 | Visit and tour The Great East Japan Earthquake and Nuclear Disaster Memorial Museum This facility was established to pass on the lessons from the world’s first large-scale compound disaster to future generations. | |
10:40 | Visit the Remains of the earthquake Namie Town Ukedo Elementary School Preserved and maintained as a regional symbol, Ukedo Elementary School has been open to the public since October 2021, serving as a reminder of disaster preparedness. | |
11:50 | Lunch at Michi-no-Eki Namie (not included in tour cost). | |
12:40 | Visit the Ohirayama Cemetery, managed by Namie Town, and pay respects at the Great East Japan Earthquake Memorial Monument. | |
14:20 | Silent prayer at Former Suzuki Sake Brewery Observe a moment of silence at Ukedo Fishing Port in front of the brewery at 14:46 , the time the earthquake struck. | |
15:10 | Disband at Namie Station. Thank you for your participation! Recommended transportation: Namie Station (15:27) → JR Limited Express Hitachi No. 22 → Tokyo Station (18:43) |
【Travel Details】
Travel Period | Basic Plan: Monday, March 10, 2025 – Tuesday, March 11, 2025 (1 night, 2 days) Yamagata Extended Stay Plan: Monday, March 10, 2025 – Wednesday, March 12, 2025 (2 nights, 3 days) |
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Travel Price | Basic Plan: ¥32,800 Yamagata Extended Stay Plan: ¥53,800 |
Included | Basic Plan: 1 night accommodation, meals (1 breakfast, 1 lunch, 1 dinner), transportation by bus, pottery experience, site tours, social gathering (including drinks), travel insurance. Yamagata Extended Stay Plan: 2 nights accommodation, meals (2 breakfasts, 1 lunch, 2 dinners), transportation by bus, pottery experience, participation fees, site tours, social gathering (including drinks), travel insurance. |
Accommodation | March 10: Ikoi no Mura Namie (Fukushima) March 11: Kappo Ryokan Toraya (Nagai City, Yamagata Prefecture) Both accommodations will have shared rooms separated by gender. Please contact us if you wish to request a private room or a double room. |
Minimum Participants | 10 people (maximum 30 participants). If the minimum number of participants is not met by 14 days before the tour date, the tour may be canceled. |
Cancellation Policy | 20–8 days before departure: 20% of the tour price. 7 days or less before departure: 30% of the tour price. Day before departure: 40% of the tour price. On the day of departure: 50% of the tour price. After the tour starts or no-show: 100% of the tour price. |
Important | Please Review the Standard General Conditions of Travel Agency Business |
Registration Deadline | Monday, March 3, 2025. |
7:00 PM – Kibitaki Nagai Revive Society (Nagai City, Yamagata Prefecture)
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The Kibitaki Nagai Revive Society is a community gathering for evacuees who moved to Nagai City after the Great East Japan Earthquake, as well as supporters and collaborators. Some members have since returned to their original evacuation areas but remain part of the group. While enjoying the revived sake “Kibitaki Nagai,” participants will have the opportunity to interact with members of the society.
The Revived Sake, “Kibitaki Nagai”
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Evacuees from Fukushima who relocated to Nagai established “Fukko Farm” with the support of a local NPO, where they cultivated “Sawanohana,” a rare and legendary rice variety. Suzuki Sake Brewery was commissioned to brew sake using this rice, reviving the brand “Kibitaki Nagai,” which existed during the Toyo Sake Brewery era. Every year on March 11, this sake, brewed with “Sawanohana,” is released.
Afterparty at Snack Bar Yogisha
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Yogisha, a hidden gem of Nagai’s nightlife, will host an optional afterparty for those interested. Participation is optional and not included in tour cost.
Day 3
Miso-Making Experience with Farmer’s Restaurant Nagomian Owner, Chie Sugano
Participants will make miso using rice koji and soybeans grown by Chie Sugano.
Miso-Making Process:
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Local cuisine lunch
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Enjoy a Nagomi set meal featuring local dishes prepared by Chie using seasonal ingredients.
Walking Tour of Nagai City
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Guided by a local expert, explore the streets of Nagai, a port town along the Mogami River that retains its charm from the Edo to Meiji periods. Feel the richness of the water flowing through the town and enjoy its unique atmosphere. Nagai City is also known for having the highest number of competitive kendama shops in Japan, with over 50 locations where you can try your hand at kendama challenges, including the 10-consecutive kendama challenge.
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Suzuki Sake Brewery in Nagai City
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In 2012, Suzuki Sake Brewery acquired Toyo Sake Brewery in Nagai City, Yamagata Prefecture, which had been without a successor, and reopened it as “Suzuki Sake Brewery in Nagai City .” They also revived the Toyo Sake Brewery brand “Isshou Koufuku” (Lifelong Happiness) and resumed sake brewing. While this visit includes a stop at the brewery, entry into the facility is not permitted as daiginjo pressing operations will be in progress.
March11(Tuesday)
Time | Itinerary | Meal |
---|---|---|
15:10 | After completing the Namie tour, depart for Nagai City, Yamagata Prefecture, by bus with Mr. Daisuke Suzuki. | |
18:00 | Check-in and rest at Ryokan Toraya. | |
19:00 | Attend the Kibitaki Nagai Yomigaeru Gathering. Celebrate the unveiling of the pure rice ginjo sake “Yomigaeru,” released annually on March 11. Enjoy this year’s edition while mingling with local residents. | Dinner |
21:00 | The Kibitaki Nagai Yomigaeru Gathering concludes. Optional: A second gathering at the local bar Snack Yogisha. Participation is optional and not included in tour cost. |
March12(Wednesday)
08:30 | After breakfast, head to Nagomi-an. | Breakfast |
09:00 | Participate in a Miso-Making Experience at the Nagomi-an Farmer’s Restaurant.Create miso using rice malt and soybeans grown by Chie, the owner of Nagomi-an. After the experience: Enjoy a lunch of traditional local cuisine.Known for its gentle, meat-free countryside dishes, the lunch is highly regarded. | Lunch |
13:00 | Take a guided walking tour of Nagai, led by a local expert. Visit historical and cultural landmarks, including the Suzuki Sake Brewery in Nagai City Stop at Michi-no-Eki Kawa no Minato Nagai for shopping and a restroom break. | |
14:30 | Disband at Nagai Station. Thank you for joining! Recommended transportation: Akayu Station (15:27) → Tsubasa No. 146 → Tokyo Station (17:48). |